I'll be honest, my content workflow hit a pretty big wall when I worked as a social media manager for a statewide non-profit here in North Carolina. Every day, awesome blogs, relevant newspaper articles, and just generally fantastic content would all find its way to me via email, social media and various news outlets. If I didn't act immediately to get it in our social media scheduling software, I'd miss out on an opportunity to position our organization as a great resource for our followers. This vicious daily cycle was a constant source of stress and anxiety until a friend turned me on to Pocket. Just like that, everything about how I worked with content changed for the better. Pocket is an easy and practical way to manage the flood of content on today's web. It has greatly improved my own workflow, so I wanted to preach the gospel and share some tips for all of you.
Pocket is a handy browser extension and app combination that lets you save content with one click and then consume it on your own schedule. It helps you keep track of important content that aligns well with what you want to share with your audience. For example, let's say you're reading the intro of what looks like a great, long article, but you need to dash to a meeting and can't finish it right now. In the spirit of shameless self-promotion, I'll use one of NMC's top blog posts, "Tips on How to Write a Great Website RFP," as an example. If you have that page up in your browser window and want to save for later, all you have to do is hit the extension button or bookmarklet and presto! You've saved the article in your Pocket and can come back to at any time, on any device. It will even remember exactly where you were in a given article, should you be interrupted for any reason. Another feature that I love is that you can email links to your Pocket app via your secret email address. Just compose an email to firstname.lastname@example.org from your login email address, place the link for the article or webpage you want to save in the body, and the app will immediately add it to your article list.