The CIAA, headquartered in Charlotte, is one of the oldest athletic conferences in America, and their annual basketball tournament is an absolute juggernaut in terms of attendance and sponsorship dollars. With hundreds of thousands of attendees each year, this tournament is one of the collegiate highlights of the Queen City's already bustling sports calendar each year. In terms of design, the CIAA trusted us to create an engaging and innovative bracket, based on the visually immersive style we created for the larger website project seen above. We were on a tight schedule for launch, so our project management and design team got to work immediately by brainstorming and scouting out examples of other digital brackets for inspiration.
To start, our team knew that the majority of the traffic to the actual bracket page would be in real time on tournament weekend -- principally from mobile or tablet devices. Therefore, it was crucial that the interface of the bracket be smooth on mobile for visitors.
With this setup, the CIAA had full control over the bracket at all times and could constantly update it to show the latest scores, winning teams and other details about the games. Our development team worked to ensure that the positioning required to establish the 'descending tree' structure of the bracket occurred automatically to make the content updating process as easy as possible for CIAA. We were thrilled with how it all turned out!